This is Instagram’s new logo

This is Instagram’s new logo. Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade.

O que aconteceu

It’s certainly… different.

| Image: Meta Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade.

The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor.

Por que importa

A pauta interessa a quem acompanha Tech porque altera expectativas e decisões práticas.

Consequência prática

Like, that totally says "Instagzam," right?

"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account.

"Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram." Mosseri is seemingly aware that this will be a controversial change, because he also posted it t … Read the full story at The Verge.

It’s certainly… different. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

| Image: Meta Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Like, that totally says "Instagzam," right? o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

"Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram." Mosseri is seemingly aware that this will be a controversial change, because he also posted it t … Read the full story at The Verge. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

It’s certainly… different. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

| Image: Meta Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.